All The Smoke Fight

All The Smoke Fight (ATS Fight) is a premium combat sports content vertical launched in June 2024 by All The Smoke Productions, the full-service media agency co-founded by NBA Champion Matt Barnes and former Showtime Sports executive Brian Dailey. Building on the legacy of Showtime Boxing, ATS Fight inherited a cross-platform audience of over 8 million followers at launch and has since grown to contribute to the ATSP network's 20+ million total reach, delivering premium storytelling, interviews, and analysis across boxing and MMA. With Boxing Hall of Famers Andre Ward and Roy Jones Jr. as key talent, ATS Fight is distributed across YouTube, Instagram, TikTok, Twitter/X, and all major podcast platforms.