All The Smoke Fight
Sports✓ VerifiedCreator · New York, US
All The Smoke Fight (ATS Fight) is a premium combat sports content vertical launched in June 2024 by All The Smoke Productions, the full-service media agency co-founded by NBA Champion Matt Barnes and former Showtime Sports executive Brian Dailey. Building on the legacy of Showtime Boxing, ATS Fight inherited a cross-platform audience of over 8 million followers at launch and has since grown to contribute to the ATSP network's 20+ million total reach, delivering premium storytelling, interviews, and analysis across boxing and MMA. With Boxing Hall of Famers Andre Ward and Roy Jones Jr. as key talent, ATS Fight is distributed across YouTube, Instagram, TikTok, Twitter/X, and all major podcast platforms.
02Stats
Total Reach
2.9M
Engagement
18.1%
Monthly Views
1.9M
Active Platforms
10
03PlatformsFeatured · recent · all-time
1.9M subscribers
Total Views
770.6M
Avg / Video
19.9K
Shorts Views
8.3K
Latest
11:05The Day A 10-Year-Old Andre Ward Walked Into Virgil Hunter's Life
212 views· 18 likes· 1d ago
1:52No one teaches the art of hitting and not getting hit better than Virgil Hunter 🧠
2.2K views· 192 likes· 1d ago
1:36“That was the only option that was meant to be” 🥹
6.5K views· 507 likes· 1d ago
2:26“The people that were praying for me… the prayers worked” 🙏
3.1K views· 302 likes· 1d ago
All-Time Tops
2:52Andre Ward walking us through what happened during the Kovalev knockdown is EVERYTHING 😤 #boxing
1.1M views· 40.1K likes· 4mo ago
2:04Boxing is a cold game 😔 -- Claressa Shields on the highs and lows of the sweet science
899.5K views· 57.1K likes· 3mo ago
2:08Keyshawn Davis vs. Devin Haney would be CINEMA 🍿
291.7K views· 12.0K likes· 3mo ago
04Story HealthBrand-compatibility grade from EMP's evaluation model
D
Early-stage narrative — best suited to creative collabs
Last evaluated 4w ago · medium confidence
Audience Resonance71Brand & Commercial64
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06Platforms
07AboutIn their own words
ATS Fight isn't a fight blog. It's a combat sports vertical anchored by people the fighters actually trust — Andre Ward, Roy Jones Jr., Matt Barnes — under the All The Smoke Productions umbrella.
That trust is the whole product. We get the post-fight pull-aside, the camp-week access, the call when something goes sideways. Showtime Boxing built the institutional backbone; we're who its audience moved to.
Integrations work here when the brand respects the sport. Performance hydration, training apparel, sportsbook partners with a real boxing/MMA story — those land. Generic CPG reads die.
08Work TogetherStarting rates · fully negotiable
YouTube Fight Week Title Sponsor
from $185K
Full presenting sponsorship across fight-week coverage + post-fight breakdown
Usage: Lifetime organic + 6 months paid social
Episode Integration
from $65K
60–90s integrated brand moment within episode
Usage: 90 days paid + whitelisting
Cross-Platform Drop (IG + TikTok + X)
from $42K
3 coordinated posts across social over fight week
Usage: 30 days paid
09What's NextPublic roadmap — seeking partners
Brand
Performance hydration partner
Seeking: Annual category exclusive
Brand
Training apparel collab
Seeking: Co-branded capsule + custom kit
Live
Live fight-week activation
Seeking: Promoter + venue + city partner
10Get In Touch
Ready to work together?
Messages route through EMP Studio · typically replies within 48h