EMP Studio
Log InSign Up
All the Smoke

All the Smoke

Sports
Creator · US
All the Smoke is a premium sports podcast and production company founded by NBA Champions Matt Barnes and Stephen Jackson. The multi-platform network reaches over 20 million fans globally, delivering unfiltered conversations about basketball, culture, and sports with insider perspectives only championship-level players can provide.
02Stats
Total Reach
4.5M
Engagement
2.1%
Monthly Views
16.8M
Active Platforms
8
03PlatformsFeatured · recent · all-time
1.3M subscribers
Total Views
673.5M
Avg / Video
94.7K
Shorts Views
3.9M
04Narrative DNAWhat this creator is fundamentally about
▸ Story Brain Analysis
All The Smoke exists to put cultural figures in a room where they feel safe enough to be real — not journalist-real, but barbershop-real — translating their stories through a sports-and-hip-hop lens that makes their world legible to an audience that lives at the intersection of athletics, music, and style.
All The Smoke is a culturally credible interview platform that consistently produces authentic, unguarded moments from high-profile guests, powered by hosts whose warmth and sports-coded fluency make powerful people feel safe enough to be real. The show's voice and audience alignment are its core strengths — guests open up here in ways they don't elsewhere. Its persistent weakness is structural: episodes are organized as topic checklists rather than narrative arcs, the opening minutes actively repel new viewers, and the most emotionally powerful moments are affirmed and moved past rather than
Core Themes
Behind-the-scenes access to cultural power — how deals, partnerships, and iconic moment…Reinvention after public failure or obscurity — the second act as proof of characterSports as universal metaphor — athletic competition as the shared language for understa…Authenticity as currency — the value of being real in rooms full of performance
05AudienceWho follows this creator
Passionate Hobbyists
primary cluster · 30% match
Confident
Age skew
Millennial (29–43)
Gender
Male-skewing
Geography
Global English
Format depth
Standard length
Sentiment
Neutral
Brand integration tolerance
53%
Top topic affinities
Sports
06AboutIn their own words

All The Smoke is built on one premise: put cultural figures in a room where they feel safe enough to be real.

Matt and Stephen bring sports-coded fluency and peer-level trust to every conversation. Guests open up here in ways they don't elsewhere — that's the product. Netflix picked it up because the access is elite.

We're selective about integrations. The best ones feel like a genuine moment (the StockX shoe gift) not a contractual read.

07Get In Touch
Ready to work together?
Messages route through EMP Studio · typically replies within 48h
Send a Message →