Formula Fixed

Formula Fixed is a San Francisco-based brakeless fixed-gear racing league founded in 2023 by James and Clare Grady, engineered for the digital age at the crossroads of sports, gaming, and entertainment. With 39K Instagram followers and a 2024 showcase event that generated 5.6M digital reach from just 32K followers — a 175x amplification — without paid media, Formula Fixed has proven elite virality ahead of its inaugural 2026 Pro Series. The brand blends urban cycling culture, creator-led storytelling, and immersive live events designed to make cycling compelling for a new generation of fans.