Karl

Gaming

Creator · Greenville, North Carolina

Karl Jacobs is an American YouTuber, Twitch streamer, and podcast co-host known for his Minecraft content and prominent role in MrBeast's crew. Rising to prominence through the Dream SMP and his creative storytelling series 'Tales from the SMP,' Karl has built a multi-platform presence with millions of followers across YouTube, Twitch, TikTok, and Instagram, while also co-hosting the Banter podcast.

02Stats

Total Reach

31.6M

Engagement

4.1%

Monthly Views

75.6M

Active Platforms

03PlatformsFeatured · recent · all-time

6.8M subscribers

Total Views

1.1B

Avg / Video

4.9M

Shorts Views

167.9M

Latest

0:38SHORT

bro said rhyme squid

45.9K views· 1.5K likes· 2mo ago

0:32SHORT

he said rhyme rizzler

158.6K views· 3.1K likes· 2mo ago

0:42SHORT

is this how you craft

2.7M views· 33.5K likes· 2mo ago

0:33SHORT

bro what craft is this

3.1M views· 37.0K likes· 2mo ago

All-Time Tops

25:39

100 Hunters vs Minecraft's Deadliest Player

49.7M views· 338.6K likes· 1y ago

8:34

1000 Player Build Challenge

32.8M views· 66.1K likes· 2y ago

26:08

Defeat This Minecraft Boss, Win $100,000

22.5M views· 166.4K likes· 1y ago

06Platforms

07AboutIn their own words

Karl is one of the few creators who came up inside the Dream SMP and the MrBeast crew and built a distinct creative identity from both — 'Tales from the SMP' established him as a storyteller, not just a streamer.

The audience is young, deeply parasocial, and shows up on every platform — YouTube, Twitch, TikTok, Instagram, plus the Banter podcast. That cross-platform footprint matters: a brand partner gets the same audience served the same story across formats.

We work best with gaming hardware, energy / functional beverages, mobile gaming, and gen-Z lifestyle brands that want to live inside the storytelling rather than interrupt it. Live event activations land hardest because the audience is conditioned to travel for the moment.

08Work TogetherStarting rates · fully negotiable

Twitch Streamed Sponsorship (4-week flight)

from $175K

Multi-stream sponsor with branded segments + product integration

Usage: Lifetime VOD + 90 days paid

YouTube Long-Form Integration

from $95K

60–90s integrated brand moment inside flagship video

Usage: Lifetime organic + 6 months paid

TikTok + Banter Podcast Bundle

from $58K

3 TikToks + podcast pre-roll + show mention

Usage: 60 days paid + whitelisting

09What's NextPublic roadmap — seeking partners

Brand

Gaming hardware partner

Seeking: Multi-year endorsement

Content

Original animated series

Seeking: Studio / streaming partner

Live

Live tour — fan convention activations

Seeking: Activation + venue partner

10Get In Touch

Ready to work together?

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