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MeganPlays

MeganPlays

Gaming
Creator · Dallas, TX, US
MeganPlays (Megan Letter) is an American gaming content creator with over 3.59 million YouTube subscribers, best known for her Roblox content covering titles like Adopt Me!, Brookhaven, and Dress to Impress, as well as a highly engaged TikTok following of 4.6 million. Beyond content creation, she co-founded Wonder Works Studio, a Roblox game development studio responsible for Overlook Bay, and runs her own branded merchandise line, Stay Peachy. Her audience skews overwhelmingly young and female, making her one of the most brand-safe and influential voices in the Roblox gaming space.
02Stats
Total Reach
9.3M
Engagement
2.2%
Monthly Views
33.4M
Active Platforms
6
03PlatformsFeatured · recent · all-time
440.1K followers
Latest
Instagram
Hi 🙂‍↕️
3.3K views1.2K likesopen ↗
Instagram
🥀
6.3K views6.3K likesopen ↗
Instagram
Brussels x Brugge, Belgium 🇧🇪
6.3K views6.3K likesopen ↗
Instagram
Brussels, Belgium vlog 👼
7.8K views1.8K likesopen ↗
Top by views
Instagram
Amsterdam day 1, we did a 9 hour day trip 🙂‍↕️💐
28.9K views7.3K likesopen ↗
Instagram
🪻🪻🪻
26.6K views26.6K likesopen ↗
Instagram
I actually had to turn the saturation down on these ??? 💐
19.1K views19.1K likesopen ↗
06Platforms
07AboutIn their own words

MeganPlays is one of the most brand-safe voices in the Roblox economy — 3.59M YouTube subs, 4.6M TikTok, audience skewing overwhelmingly young and female. That's a rare combination, and it's exactly the audience advertisers chase but can rarely reach authentically.

The operator backbone is what differentiates: Megan co-founded Wonder Works Studio, the team behind 'Overlook Bay,' which means we can build inside Roblox, not just play it. We also run a branded merch line (Stay Peachy) that proves the audience converts at retail.

Ideal partners: Roblox-native brand experiences, kids/teen apparel and accessories, family-friendly entertainment IP, and education tech. Anything that respects the audience and treats Roblox as a real platform — not a kids' diversion.

08Work TogetherStarting rates · fully negotiable
In-Game Roblox Brand Experience
from $175K
Wonder Works–built branded space inside Overlook Bay or custom title
Usage: 6 months in-game + lifetime stream coverage
YouTube + TikTok Bundle (3 videos)
from $65K
Branded series across both platforms with native game tie-in
Usage: 60 days paid + whitelisting
Single Brand Integration
from $28K
60–90s integrated brand moment inside flagship Roblox video
Usage: Lifetime organic + 60 days paid
09What's NextPublic roadmap — seeking partners
Brand
Kids/teen apparel partner
Seeking: Co-branded capsule + retail launch
Content
Family entertainment IP collab
Seeking: Co-developed Roblox experience
Brand
Education tech partner
Seeking: Year-long awareness program
10Get In Touch
Ready to work together?
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